"Zero to One" Book Notes

1. New => 0 to 1
2. Technology allows one to accomplish more with less
3. Horizontal vs. Vertical progress (1->100 vs 0->1)
4. Horizontal progress = globalization, vertical progress= globalization
5. Big companies are too rooted in their ways to develop new things
6. Startups => get stuff done w/ other people, but do not get distracted by too many people
7. Contrarians do not oppose the crowd; they think for themselves
8. Google went from 0 to 1 because figured out to count links
9. Monopolists do not brag because that invites audition
10. If you are not competing with anyone in particular, you are competing with everyone.
11. Money is either important or is everything.
12. Every successful is a monopoly in some market.
13. Education drives & reflects society’s obsession with competition
14. Rivalry overemphasizes old opportunities
15. If you cant beat them, join them.
16. One should be at least 10x better than the closest competitor
17. Network effects.
18. Start small.
19. Scale should be built into the startup’s first design
20. Avoid competition.
21. Finance needs indefinite thinking because it is only way to make money without creating wealth.